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Digitising the retail sell-in process for Adidas India
A B2B web platform for the India retail market. Authorised retailers browse the full Adidas seasonal range, review products, and submit bulk orders digitally.
Before this, sell-in was entirely offline — sales reps with physical catalogues, handwritten order sheets, and manual data re-entry into SAP.
How do we give retailers a self-service buying experience that mirrors the confidence of an in-person showroom — while capturing bulk order data accurately?
Handwritten article codes were misread, leading to wrong products — discovered only at delivery.
Retailers couldn't browse or plan without a sales rep present.
Aggregating orders from 200+ retailers across India took weeks.
Printed catalogues couldn't show multiple colourways, tech features, or related products.
Web application accessible on desktop and tablet — secure, brand-consistent interface to browse the SS23 range, build a selection basket, and export to Excel with one click.
Structured around four screens matching how buyers actually think and shop: Login, Landing Page, Product Listing, Product Detail, and Cart/Selection.
Full-bleed campaign image and Adidas wordmark. Seasonal branding sets a professional tone immediately.
Advanced filtering by price, division, gender, age group, and category. Persistent sidebar keeps all filter states visible.
UI uses Adidas's brand palette — product photography becomes the visual interest, not colourful UI elements.
Preset bulk buttons (100, 500, 1000) instead of single quantity spinners — matching how B2B buyers actually order.
Unlike consumer carts, this is a revisable document buyers return to across days. Edit and comment on every item.
The export matched Adidas's existing column structures — zero process change for procurement teams.
Every order arrives as a structured Excel file. Zero re-entry.
From weeks of data collection to same-day file processing.
Browse, select, and export without a sales rep visit.
Article numbers and quantities captured digitally at source.